Craft Concepts is Iowa City’s premier restaurant group operating over a dozen establishments ranging from eateries, breweries, pubs, diners, burger spots and barbecue joints – all centered around bringing people together. I was hired to create evergreen social media captions for three of its most popular properties, ensuring that each message stays true to the individual restaurant’s voice yet captivates followers in a fun and friendly way. I also did my best to make people hungry and thirsty.

Social Media Copy for Craft Concepts Restaurant Group

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Mosley’s Barbecue makes some of the best dang barbecue in the Midwest which customers crave once they’ve had a taste. Its social voice is that of a friendly, laid back individual, someone who enjoys a cold beer and a pile of occasionally messy but always delicious meat.

 

“If liking ribs is wrong then we don’t wanna be right.”

 
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Pictured: locals enjoying good bbq. Not pictured: you. Question: Why not?

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Our meat is bbq'd in the traditional way: low and slow for maximum flavor.

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We put the 'bar' in BARbecue. Come check out our full drink menu.

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Just a reminder that we do have salads ICYMI.

 

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St. Burch Tavern is a modern take on the timeless taverns and supper clubs of the mid 1900s that combined fine dining with community functions. Its social voice is one that’s classy, but also likes to have a good time out on the town.

 

“Just because our dishes are labeled ‘easy to share,’ doesn’t mean you have to.”

 
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East Coast vs. West Coast: how do you like your oysters? The good news is we have both. Stop in and let the debate begin!

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When it's the weekend, having alcohol with your breakfast is socially acceptable. In fact, we encourage it and have plenty of options for you.

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Data shows our truffle fries are rated 11/10 by every person who's tried them.

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We love sharing our friendly confines with you. Give us a holler to host your next private event. Customizable menu + full bar = fun time.

 

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Pullman Bar & Diner serves breakfast, lunch and dinner along with craft cocktails in the heart of downtown Iowa City. Its social voice strives to elevate community members, just as its dishes and drinks do.

 

“If you’ve never given our Paloma a shot, today is the day. Tequila, grapefruit, agave, lime. What’s not to like?!”

 
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Like the weather in Iowa, our draft and bottled beer selection is always changing. Swing by and sample our latest brews.

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Huevos is spanish for 'eggs' plus it's fun to say.

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COMMUNITY HOUR. Like happy hour, but better. Every weekday from 3-6pm.

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Getting serious for a second. Let's show a little love to all those that make Pullman so special - the farmers, brewers, distillers and food artisans of the region. Thanks for making this a place where people can come to share a meal with good company. Here's to you.

 
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